Elon Musk, the new owner of Twitter, has appointed Linda Yaccarino as the company’s new CEO. Yaccarino is a longtime media executive who has held senior positions at NBCUniversal and Walt Disney Company. She is known for her expertise in advertising and marketing, and she is expected to help Twitter grow its revenue.
Yaccarino is a graduate of Penn State University and began her career in advertising at J. Walter Thompson. She later joined Turner Broadcasting System, where she rose to the position of president of ad sales. In 2011, she joined NBCUniversal, overseeing the company’s global advertising sales operation. Under her leadership, NBCUniversal’s ad sales business grew significantly.
Yaccarino is a respected figure in the media industry. She is a member of the board of directors of several companies, including ViacomCBS and The New York Times Company. She is also a member of the World Economic Forum’s Global Future Council on Media, Entertainment, and Culture.
Yaccarino’s appointment is a sign that Musk is serious about making Twitter a more successful business. He has said that he wants to make Twitter a “platform for free speech” and that he wants to make it more profitable. Yaccarino’s experience in the media industry will be valuable as Musk tries to achieve these goals.
Some people have expressed concern that Yaccarino’s lack of experience in social media could be a liability. However, Musk has said he is confident in her ability to lead Twitter. He has also said that he plans to give her a lot of autonomy.
It remains to be seen whether Yaccarino will be able to help Twitter achieve its goals. However, her appointment is a sign that Musk is serious about making the company a success.
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
— Elon Musk (@elonmusk) May 12, 2023
Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky