Why do Ugandan musicians fail to make it to the international scene? Here is an in depth analysis as to why.

The music scene in Uganda has the potential to be thriving, expanding quickly, and filled with brilliant musicians. The percentage of Ugandan musicians who are well-known abroad is still quite low for a variety of reasons, and the country's music never really goes global.

Let's decipher some of the reasons why our musicians never go beyond our own borders.

While international artists, including some Nigerians, never settle even when their shows sell out in the USA or even when Jets are the new normal, the few artists who have tried to make it settle for small victories like a house, car, and the minor fame.

The vast majority of artists are still unaware of the influence social media has today. Even though only two of their teams have smartphones, they still believe they can succeed with their dedicated followers, such as Team Rema, Spice Gadgets, and many others. Spend money on social media (bloggers and personal handles)

They frequently copy the beats of musicians from other nations. Still, if one is critical enough, one can see that African nations like South Africa and Nigeria created their own distinctive beats. Where did Bax Ragga go?

When given the opportunity, our very own DJs promote more foreign music than local music on radios, TVs, in clubs, and on any other platform. That appears to be the only way they can successfully captivate the audience.

The use of international languages like English, which is spoken virtually everywhere, is lacking. However, it should at least be accompanied by extremely great creative beats and music so that people can groove to it even if they are unable to grasp the language, as Luganda is still used more frequently in Uganda.

They pretend to live opulent lives (inexpensive homes, designer clothes, fancy automobiles, and false bouncers/security staff), which only leads to debt choking. I believe that adhering to a budget is acceptable.

The people who we believe have succeeded depend heavily on bribery. Some even go as far as paying for endorsements and awards. They bribe DJs and presenters to play their subpar music (the reason why our national music awards failed).

The majority has created a low-cost reputation for themselves by performing exclusively in bars and taking any and all tips, no matter how small, as long as there are audiences or a stage.

Ugandan musicians are still unaware of the value and advantages of being managed, particularly by strong management like Swangz Avenue and Manager Jeff Kiwa, among others. And as soon as they depart from their managers, even our best vocalists, like Irene Ntale, vanish from view. Managers are actually quite important.

Finally, despite the fact that bloggers can be very effective at promoting Ugandan artists' music both inside and outside of the country, the majority of Ugandan musicians don't use them.